Challenge: Everyone knows you can Google the internet, but less than 20% of people knew they could shop the world of e-commerce the same way they search: with Google Shopping.
Solution: Ariana Grande said it best - “I see it, I want it, I buy it, I got it”. We showcased how stupid simple it is to Shop with Google by tapping HBOs The Sex Lives of College Girls starring talent Amrit Kaur and Pauline Chalamet - who are known for serving ‘lewks’ on and off-screen - to shop what you watch.
Results:
Reached 29.8M impressions and drove 29M completed views, embedding Google’s shopping functionality into culturally relevant storytelling.
Delivered a 4% lift in usage intent.
Challenge: How do we drive awareness of Google Shopping - a service that doesn’t care about final purchase or purchase at all - during the holiday season when less than 20% of consumers know you can Shop with Google?
Insight: The holidays aren’t the time to admit you don’t know someone as well as you think you do.
Solution: Go “Helmets off” with biggest and busiest talent in College Football showcasing Google Shopping’s ease and reliability - even for guys running daily doubles.
Results:
Achieved 154M+ impressions and over 65M video views, showcasing Google Shopping as an accessible tool for even the busiest athletes.
Increased unaided awareness by 8% and aided awareness by 6%.
Press
Creative & Strategy: Harley Garner
Production: Annabelle Ratcliffe, Tyler Reichert
Production Partner: WBD