Challenge: Create brand image and increase awareness and community involvement.
Strategy: Reach and connect with individuals who are looking for experience, not just something to watch.
Approach: Reintroduce the Generals as 'Your Neighborhood Team"
Schedule Posters
Billboards
Bus Tails
Blood Drive Video
Account Manager: Hannah Elliot
Strategy: Hannah Elliot/Harley Garner/Alisa O'Neal/Ben Salaman
Copy: Ryan Hrbek/Spencer Tanner
Design: Lisa Donato, Harley Garner
Media: Fahma Mohammed